The Creative Content Crafts blog
Field notes on account-based LinkedIn growth — content, engagement, positioning and pipeline for B2B founders and executives.
Does LinkedIn Punish AI-Written Posts in 2026?
We scored 8,695 posts for AI writing markers. 14% carry them and the LinkedIn algorithm penalised none. What AI-generated LinkedIn posts cost.
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Who Is Actually Liking Your LinkedIn Posts in 2026?
We analysed who engages with your LinkedIn posts: 7,474 LinkedIn post reactions and comments sorted by job title. Only 25% are B2B decision makers.
Does Follower Count Still Matter on LinkedIn in 2026?
Every founder runs the same math: I have 2,000 followers, the people I read have 200,000, why bother? We measured 64,092 posts by 4,677 B2B authors over 30 days. The answer has two layers, and both change what a small account should do this week.
Company Page or Personal Profile: Where Should B2B Content Live in 2026?
Most B2B teams ship content from the company page because it feels official. We ran 107 founders against their own pages. The official choice loses by 7x.
How B2B Founders Find Clients on LinkedIn in 2026
I ran my own LinkedIn as a lab: three posts a week, daily outreach, every touch logged. The posts got likes, the pipeline stayed empty. Here is the number.