Growth notes

The Creative Content Crafts blog

Field notes on account-based LinkedIn growth — content, engagement, positioning and pipeline for B2B founders and executives.

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Aug 21, 2026

Company Page or Personal Profile: Where Should B2B Content Live in 2026?

Most B2B teams ship content from the company page because it feels official. We ran 107 founders against their own pages. The official choice loses by 7x.

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How B2B Founders Find Clients on LinkedIn in 2026

I ran my own LinkedIn as a lab: three posts a week, daily outreach, every touch logged. The posts got likes, the pipeline stayed empty. Here is the number.

Aug 13, 2026