Reach is cheap.
Here’s who actually engaged.

65 of the 117 people who engaged were ICP-grade and 52 of those were senior. The CMOs of Zensai, Nerdio, Wand AI, Orbit Media, Zero Hash, Clari, Appriss Retail and The 20 MSP came on their own, with the CMOs of Vultr and Limble also in the list and 42 more ICP-grade engagers captured and scored.

The person who topped the ranking - the CMO at a NASDAQ-listed analytics company - opened a direct message himself. No outreach was sent to him.

65 ICP-grade engagers at a $150 qualified-contact floor is roughly $9.8K. Earned media value is impressions / 1,000 × $31 CPM. Both are reported weekly. The CMOs named here are identified by company and role only.

Of the 103 people who engaged, 25 work at Salesforce - 18 of them client-facing: an RVP, a sales director, 14 account executives and BDRs, a lead solution engineer, plus a VP of Corporate Communications and a senior product marketing lead.

Another 16 are enterprise and platform leaders - JP Morgan Chase, Adobe, IBM, SAP, ServiceNow, Appian, Zscaler, Gartner and ex-UiPath among them. Ten are founders and CEOs of software companies, the partner and alliance surface. Four were the client’s own employees, including the CEO; the rest is reach, not signal.

For an integrator, that list is the pipeline. The post did the qualifying - what was missing was anyone to follow up.

Names and photos of the people who engaged are not published; companies and roles are.

Two voices carried the programme: a CTO & President and a Chief Scientist. 56 posts and 42 reposts drew 2,454 reactions and 170 comments. One voice accounted for 151.4K of the impressions - 71% of the team’s total - and +205 followers on its own.

The strongest post of the pilot took 4,503 impressions, 160 reactions and 12 comments, worth $140 in earned media plus $3.2K of ICP value, with 21 ICP and C-suite people engaging on that single post.

Three parts of the machine were deliberately left off: employee amplification, so not one colleague was wired to the posts; re-engagement, so the scoring ran but nothing was routed anywhere; and outreach, so the 55 curated ICP names were never contacted. 2,000 engagers were captured across the pilot, 322 of them notable, and 49 of the 55 ICP matches came from one executive’s audience.

Figures come from official LinkedIn exports plus an independent scrape of activity outside the pilot’s scope, matched post by post. Earned media value is calculated at a $31 CPM; audience value sits at the upper band of LinkedIn’s $5–15 follower pricing.